Master KEYWORD RESEARCH Like A Pro
Keyword research is the most
laborious part of a writing assignment for a client or for your own website.
It needs to be done in order to
compete for search ranking.
Having high search engine
rankings drives traffic to your website and promotes your products or services
therefore, keyword research is vital to the process.
When you conduct proper keyword
research, you also put yourself in the minds of your readers.
You can use keyword research
tools to look at what competitors are writing.
Evaluate their material and see
what you can do to top their content.
Shoot for long tail keywords that
your competition is ranking for and optimize for them.
These are more specific phrases
instead of simple keywords.
They are usually three or more
words.
You’ll also want to research
high-value LSI phrases.
LSI stands for latent semantic
index.
These are keywords that search
engines will consider being remotely connected but pertinent to the theme of
our article.
The professional in the search
marketing business use tools to get the job done.
Here are some of the most popular
and effective keyword research apps today.
·
Ahrefs.
·
Answer The Public.
·
Content Marketing Magic.
·
Google Keyword Planner.
·
Google Keyword Research Tool.
·
Google Suggest.
·
Keywordtool.io.
·
LSIGraph.
·
Moz Keyword Explorer.
·
Semrush.
·
Soovle.
·
SpyFu.
·
Wordtracker.
Keyword research is imperative because search engines use sophisticated algorithms to evaluate your pages based on your keywords.
Having high search engine rankings drives traffic to your website and promotes your products or services.
Read more on the subject at my Medium.com page.