Repurpose Content for Marketing - Make The Most of Your Content Writing Investment

If you’ve been generating content for years, don’t let all that material go stale. Now is the time to repurpose your content for marketing to get your product and services noticed to generate more sales.

It is a tough industry out there, for sure. Most likely, you have been asked to manage marketing projects without additional funds. Marketing content will need to be repurposed.

Blogs, articles, videos, emails, and other content assets can all be repurposed. But how do you choose which content to repurpose? We’re about to discuss using your content writing investment to its full potential.

Basics of Repurpose Content for Marketing

Whenever there is a budget crunch, the marketing budget is always the first to be cut. While that's understandable, you do yourself harm in three ways when you reduce the marketing budget. Your revenue will decline and your progress will be delayed. You need to build trust to sell. You can keep playing even when the budget is tight with this tactic.

Marketing costs can be reduced by repurposing content you've created. Search engine algorithms change so often that repurposing content becomes necessary. Sometimes, however, coming up with great content can be a challenge.

Content can be changed into different forms to keep a business in customers' minds, especially social media platforms. Good ideas are worth rehashing.

Repurposing content involves reusing one asset in another way. Although it sounds easy, it can be difficult in practice. In order to make content repurpose-friendly, create it in a way that lets you easily slice and dice it for different formats.

Besides reducing time and effort spent on content creation, freelance writers save you money. Despite this, most businesses are uncertain how to optimize their content writing expenses. Repurposed content is one solution. Content repurposed for blogs is effective.

Creating a lot of content is essential for organizations to achieve their marketing goals. A digital asset management system is necessary because there are so many multimedia assets and formats. DAMs can increase production efficiency, improve team productivity, and increase marketing performance.

Fortune 500 companies may seem to need a digital asset management system. You'll also need to organize your digital assets if you intend to use content marketing to its full potential. Implementing a system from the start will prevent many problems in the future.

These systems are used to store, organize, and retrieve digital media assets for efficient use at all stages of content creation. They allow controlled access to those assets. The system handles the rights, permissions, and other standards for creating and using content across all functions of the organization.

Consider the following content marketing components when planning your repurposing strategy:

·         Articles and Blog Posting.

·         Blog commenting

·         E-book creation.

·         Facebook advertising email

·         Infographics

·         Instagram and Pinterest posts

·         Link building strategies

·         Market research campaigns. 

·         Multimedia Scripts

·         Newsletters

·         Podcasts

·         Press releases

·         SlideShare Presentations

·         Social media posts. 

·         Video Sales Letters.

·         Website content

 

Here’s How to Develop a Repurpose Content Strategy

Refine your strategy based on a simplified one. Concentrate on your top content marketing aim. It's important to have a plan in place before you do any repurposing.

Content marketing should be incorporated right from the start. Here's a sample repurpose strategy to help you get the most from your content creation investment.

Before the content is planned and generated, develop a repurposing strategy. As soon as you integrate the process into your marketing calendar, you see savings in time and money. Publish content in one format, then figure out how to repurpose it into another.

Kim Moutsos, a content marketing consultant at ContentMarketingInstitute.com, offers content marketing advice for entrepreneurs. Documenting your content marketing strategy ensures that all content team members agree.

We are reminded that the end goal is determined by how we define and measure success. The following points should be considered when constructing a repurposing plan:

• Why you’re creating content.
• Who you’re creating it for.
• What makes your content different from your competition’s?
• Where it’s published.

Starting with words and pictures is usually the best way to start a content marketing campaign. One of the most basic examples is a blog. When you use a marketing calendar to plan, you can collect all your assets; images, keywords, and research materials. You may have a hard drive set up with folders for different asset types in your digital asset management system.

You may create a folder for your images, articles, and references if your topic is model train restoration. You might also have a folder for your keyword selections, and another for organization and planning. The folders can be expanded later by adding video, audio, and PDFs.

You might repurpose your blog posts into SlideShare presentations. Images collected on your blog can be shared on Pinterest and Instagram. These assets can also be assembled in a video format for YouTube or shared as PDF documents once they are in play. Finally, at the end of the year, you can work with the designer to create a book for sale on Amazon.

Repurpose Blog Content for Social Media Distribution

Our discussion has been about creating additional promotional and branding materials using your assets. Let's move on to the next step. Let's talk about content distribution and promotion. We can also talk about driving traffic to your content. Your videos can drive traffic to your blog through sites like LinkedIn groups, web forms, Quora.com, and others.

Your SlideShare and PDF documents can be used as gateways to your offer page. The quote-of-the-day posts on Instagram are a perfect way to turn your blog content into new assets. Taking the best content from last year and developing my new podcast is a new project that I'm looking forward to.

If you have enough material to create a short course, review your backlog. A sales funnel provides you with an excellent opportunity to offer your prospects an enticing gift. Make your website visitors exchange their email addresses for your free training by integrating a pop-up offer.

Break long form articles into sections for your twitter feed.

Write search-friendly content. Then you can use your material on Quora for comments and responses.

• Combine graphics with snippets from your blog content to post on Facebook.
• Incorporate your content into your email marketing campaigns.
• Conduct a webinar using your existing content as training material.
• Syndicate your content on content discovery networks like Taboola or Outbrain.

Use a social media tool like Buffer to get your content on dozens of popular social media websites. Syndicate repurposed content with IFTTT. IFTTT stands for If This Then That, and it's a great way to connect devices, apps, and services.

If you’re not familiar with how to create actions to automate your content distribution, just post a gig offer on popular freelance sites like fiverr.com, upwork.com or freelancer.com.

Amazon Kindle publishing is my top choice for content repurposing and repurposing. Consider sorting through your content if you've been publishing your blog or website for at least a year.

Create a book based on ideas from your previous work. Find out which posts are the most popular with your traffic statistics. That's an excellent place to start when looking for ideas for your next book.

Conclusion

Regarding repurposing and content management, we've accomplished a great deal. We've discussed incorporating it into your original marketing plan, establishing a DAM to organize your assets, and ways to use your existing materials to promote your offers. When you're developing your content marketing program is the best time to create a repurpose plan.

We haven't finished yet. As a special bonus, I also created a content marketing asset guide that includes over 150 resources that can be used when creating your plan or implementing your program. You can access my free content marketing resource guide a https://contentmarketingmagic.co/free-guide

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