Use Testimonials To Boost Your Business Profits

For a small business to succeed, it is imperative to have a marketing mindset. You must prove your value not only to clients and customers but also to prospects. The best way to show your value is through referrals. Posting testimonials is another tried-and-true method. Consumers are more likely to act after reading positive reviews, according to Search Engine Watch.

The Power of Social Proof in Business - Testimonial Marketing Strategies that Work

Your company's value can be showed through testimonials. People often look to what others are doing when they face choices. This is psychological, and frequently the decision maker is unaware of it.

73% of consumers read six or fewer reviews before deciding (Vendasta)

Making ethical decisions in everyday life is often influenced by what others are doing around us. Social proof is the term psychologists have coined to describe this phenomenon. In uncertain times, it is natural to follow the crowd, particularly if we identify with those around us.

The power of social proof can help you grow your business with testimonials. Many businesses overlook this powerful tool. Social proof has an extremely persuasive effect. In order to avoid coming across as self-promotional or bragging, business owners are often hesitant to request testimonials.

You can request testimonials in two ways. The first way is to request testimonials. The second way is to wait until a customer posts one online or in your inbox. Taking the first approach is faster. It's easier to catch them this way.

If you have made a sale, you might send the customer an email to check in to make sure that all their questions and concerns have been addressed. We can follow up with them a few days later to find out if they are satisfied.

Use Testimonial Examples to Gain More Testimonials

On average, testimonials on sales pages' increase conversions by 34% (Impact)

You can send the customer a survey form to ask them a few simple questions. Ask the customer for their own words at the end of the survey. It is important to coax a written response out of respondents despite prompts. After the survey is completed, ask their permission to use the information as a testimonial.

Using samples to encourage testimonials from customers

Use of testimonials for marketing should consider these key points: The testimonial must be honest. Marketers recommend writing up a sample testimonial and sending it to the satisfied customer for review and permission.

The reason is that customers may procrastinate when sending in a testimonial. No matter how you word the testimonials, it's still unethical to fabricate them.

Another way to get testimonials is to use other testimonials. An email sent to new customers to solicit their written testimonials includes quotes from other customers' testimonials to prompt the customer to add their own.

Should customers be asked to write a testimonial by sending them sample testimonials? It's fine as long as the message is clearly conveyed that you are sending them a sample of the type of testimonial that's useful. It is crucial that the message be clear: positive testimonial examples are cool, while testimonial propaganda is not.

The Ethics of Testimonial Templates

There is nothing wrong with providing a testimonial template your customer can edit. As a result, they are more likely to respond if the process of writing a testimonial is simplified for them. This could be the format of the email.

Hi, Casey.

If you could write a short testimonial for our website, we would appreciate it.

To illustrate what others have done, I've included a verified example.

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Honestly, I didn't know what I was doing, so I reluctantly accepted

the service call.

Thank you so much for your timely delivery of service.

Many people don't understand the importance of a good plumber.

It's only when they need one that they understand.

Thanks again for a job well done."

Harry Phelps

Tacoma, WA

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Our testimonial pages are regularly updated, and I would appreciate your feedback as a customer.

Could you send us a quick picture as well so we can put it on the page?

Don't feel compelled to answer if you find it bothersome.

You can review and edit a short blurb I have attached.

Feel free to write and send.

The choice is ours.

Thanks in advance!

Make the testimonial request process easier with a testimonial request toolkit

Your marketing process should include getting glowing testimonials regularly. It's possible to make the process simple and painless for your customers. This kind of strategy benefits from feedback and testimonial templates. Automated follow-up can be a part of your sales funnel as a component of the automated customer support.

What Type of Testimonial Should You Shoot For?

Regardless of the type of testimonial you like to use, letting people know exactly what benefits your product or service can offer them in the words of people who are (or were) just like them is a sure-fire way to convince your target market that you’re worth their time and money. 

• Influencer Testimonials
• Audio Testimonials
• Interviews Testimonials - This one can take the form of video, audio or text
• Peer Reviews - People just like us relating to us about the company, products or services.
• Case Studies Testimonials - This one is long, in-depth and often packed with social proof.
• Image Testimonials - The classic before and after testimonial is the best example.
• Social Media Testimonials - The social proof is strong here; especially with pictures and quotes.
• Video Testimonials - The most powerful version currently out there. We can relate to the speaker.
• Quote Testimonials - The traditional print endorsement we all are familiar with.

Testimonial Marketing is Worth the Effort

Eighty-seven percent of people believe recommendations or reviews from family and friends are the most trustworthy sources of information, according to Hubspot. The results are significant. The testimonial must be made by an actual customer who endorses your product or service. The customer should have experience using the product or service.

The writer should describe how the product or service helped them. The fact that they have tried it is not enough; they must also explain why they like it. The template process can make this process much simpler for customers. You can collect, manage, and showcase testimonials using a form or dedicated platform on your website.

The Overall Value of Customer Testimonials

A customer testimonial can increase revenue by 62% in every case, according to BigCommerce. The testimonials you provide should demonstrate measurable results, and they should be written in a way that can be understood by your potential clients.

Testimonials without measurements don't hold much weight. Prospects are more likely to retain that positive feeling they experience after reading a testimonial that offers concrete examples of the results you have achieved.

Business owners may find it difficult to get clients to share testimonials. When you don't have the right tools or a process, it can be hard. Tools and templates available online can help you collect testimonials effectively. Increase leads and sales by collecting quality praise.

Content Marketing Magic has testimonial templates in its resources vault. Choose from a variety of styles to customize for your company. New samples are uploaded weekly. If you aren't a member, click this link to learn more about the service. Content Marketing Magic!

Now that you know how to use testimonials to drive more sales, there's just one thing left for you to do: take action. So get to it, and soon you ‘ll experience the benefits of referrals and testimonials. For more information on digital marketing, connect with me at my blog.