Video Marketing Basics: Four Easy Steps to Get You Started!

Anything that does not directly relevant to my current interest has a short attention span for me. As a content marketer, I’ve had to create methods to help me stay focused on jobs that were boring or time-consuming, or both. I’m always on the hunt for shortcuts and templates that can help me get more done in less time.

Because video sales letters are usually short and follow a structure, formula, or template, they are ideal for content marketers. I’ve written 14-page sales letters before. However, in an age where practically everyone owns a smartphone, you must be completely dedicated to reading a 14-page sales letter in order to purchase a product.

This is something that small business owners do not have the luxury of doing. For anything like that, a professional copywriter will charge you the cost of an airline ticket to Brazil (round trip with hotel accommodations). A local business can create a five-minute video sales clip with a little training and a few tools. The best part is that they can make it themselves!

One of the most efficient ways to get your message across is through video marketing. By the end of 2022, online videos will account for almost 82 percent of all consumer internet traffic, according to Cisco (the tech corporation). It’s simple to consume, and people prefer to watch videos rather than read text. However, how do small business owners make the most of it?

Creating high-quality videos can be difficult, so use these pointers to get started.

1. Create a script for your video and conduct market research. Who is the video aimed at? Why should anyone be interested in what you have to say? What sets you apart from the competition?

2. Storytelling: Begin with an interesting introduction that piques the audience’s interest in your concept. Tell a story that will resonate with your audience while also including your company or brand into the narrative.

3. Use visual content in your project, such as photographs and video clips. You don’t even need to say anything. Simply show them what you want them to know using eye-catching pictures. Also, if you’re going to record it, make sure it’s of decent quality!

4. Promote and distribute your video to people and organizations who can benefit from it. Ads or blog content can attract visitors to your videos.

Short sales videos rule in the age of short attention spans and smart phones! What’s the best way to get started? Let’s look at each concept.

• Attract and Engage • Sales Video Scripts Formula

• Make eye contact with the viewer

• Make a Case

• Decide to take action

In the initial few seconds of a video, the viewer’s attention must be captured. To accomplish so, the video must be targeted at a specific population (You can always make other videos to reach other demographics.) And seize them by their passions, moods, or points of view.

To discuss all of them in this article would be too long. Make sure you conduct some research ahead of time. Know your audience and what triggers you will need to activate to attract their attention.

If you want to get to the punchline or call to action, you’ll need to keep their attention for the duration of the video. Many excellent VSLs begin with an engaging backstory or a fantastic promise.

The heart of the procedure is scripting your video and studying your market. Even if you’re going to shoot your video on your phone while heading to your car, it’s crucial to plan out your entire presentation ahead of time.

Visual Storytelling’s Importance

Since the 1990s, reality television has been a part of popular culture. Although it is unscripted television, it follows a strict pattern. It has to be if the audience expects the items to be delivered. Even if it appears spontaneous, your film requires structure to stay on track and effective.

It’s time to go to YouTube if you don’t know how to tell your narrative. The goal is to appear natural and conversational so that viewers can connect with you and trust what they hear through their speakers or headphones. For inspiration, look up YouTube videos of singers, comedians, actors, and other celebrities who have been doing this for years.

Selecting the Appropriate Video Content and Style

There are various types of video footage from which to choose. This is one another reason why you should write a video screenplay before shooting. You’ll need to figure out which video style format best suits your needs and target audience.

Listed below are a few of the most popular formats.

• The animated explainer.
• The behind-the-scenes video.
•  The company culture promotional video.
• The employee portrait video.
• The enthusiastic customer testimonial video.
• The informational web series.
• The product demonstration video.
• The video spot.

Visual content is a fantastic approach to show to your audience exactly what you want them to know. Pictures, infographics, slideshows, background videos, motion graphics, animated GIFs, and memes are some of the most popular types of visual content.

Because video content is more engaging than static photos or text, it is a powerful tool for reaching your audience. When a viewer views a video, they are attracted in and are more likely to stay engaged with the material for a longer time.

Your Videos Should Be Distributed and Promoted

Now that your film is finished, it’s time to put your video marketing strategy into action. You should have a good sense of where your video will be watched based on your study. However, in order to maximize viewership, you’ll need to advertise each video separately.

To gain the most views on your films, you’ll need to bring traffic to them. This can be accomplished in a variety of ways. You can promote your video on social media and even through email marketing.

Despite the strength of your video message on its own, people still need to learn about it first. Effective promotion is vital for increasing views of videos. Don't ignore the basics. Make sure the content you create is optimized for the demographic you are targeting.

I hope you find these suggestions useful. When you follow the aforementioned steps for successful production and distribution, creating videos that generate sales is actually rather straightforward. Let me leave you with one more piece of advice... If you haven’t used content marketing templates for video scripts yet, I strongly advise you to do so. They make generating educational content for video scripts a breeze.

So, get to it - you going to be glad you did! You only succeed by doing, not thinking about it. For more tips on effective content marketing strategies, follow me on medium.com or go to https://contentmarketingmagic.co/blog