Documentation

22 ESSENTIAL QUESTIONS For Copywriting Success

This questionnaire is based on Tarzan Kay’s 22 ESSENTIAL QUESTIONS for prepping sales copy.

1.       What is your occupation? Would you respond differently if you did not care who you offended or how others reacted?

2.       Is there something from the past that your ideal prospect must forgive herself for before working with you?

3.       How does she explain why she doesn’t take your course or purchase your services?

4.       What makes her afraid of investing in your solution?

5.       Is there something she’s embarrassed about?

6.       Do you have a product or service that solves a problem?

7.       Imagine this scenario. Clients are giving you raving testimonials. How are they describing it?

8.       What’s your customer really buying?

9.       How do you make people say, “Oh my God, I need this!” when pitching your business?

10.   How do you differ from your industry’s competitors? What makes you unique?

11.   How does your course differ from those already available on the market?

12.   Are there any practices in your industry that you think are absolutely CRIMINAL?

13.   What type of people do you NOT want buying your program?

14.   Is your ideal client making any mistakes that are preventing her from getting results?

15.    Identify four of them.

16.   Are there any false beliefs she holds about achieving the results she wants?

17.   Is there a truth about your industry that no one else wants to discuss?

18.   Your prospect has finally completed your training. What does she experience?

19.   Who can you ask for testimonials?

20.   Do you offer a refund? Under what conditions? If not, why? What are the exceptions to your policy?

21.   Are there any bonuses you will offer to complement the core training?

22.   Is there ONE thing that, if achieved alone, would justify the entire cost of the program.