Documentation

Cold Email Marketing First Lines

First Lines in emails is the key to getting the reader's attention. It sets the tone and leads the way. If you haven't checked the email marketing tutorials, please do that as well. 

Study these tips on Cold Email Marketing First Lines thoroughly.

Always reference them when writing your cold email first lines.

Don’t spend over 4-5 minutes writing a first-line. If you can’t come up with something, write a quick mediocre-good first line or skip and move on.

Limit exclamation point usage... only when they fit.

Repeat your written first line out loud 3 times... would you tell this to the recipient when greeting them for the first time? It should sound very natural & flow smoothly. Use “&” instead of the “and” every time to shorten your first line.

Use contractions like “you’re” instead of “you are” to shorten the first line & make it more conversational.

Cut filler words: “that,” “those”, “really”, “maybe”, “absolutely”, “definitely”, and “the” from your first line.

Use a CASE STUDY as much as possible... they’re great to give compliments to & are very specific ○ Ex1: you 3x’d ESL’s profits in 90 days, that’s crazy - didn’t know SEO can make THAT big a difference.

Proof-read your First Line out loud 2-3x when you’re done. Use dashes and 3 dots to connect ideas, as below:

Be casual & professional. It should be like a conversation - shortening words are fine, using abbreviations of a company name is fine but don’t misspell words... that’s unprofessional.

Conduct a press release search for the company or prospect. Check Facebook and LinkedIn. Things to look for on a prospect’s profile/website:  

·         Case Studies.

·         Accomplishments.

·         Recent wins.

·         Background.

·         Company site.

·         Podcast.

·         Interviews.

A first-line should not take over 4-5 minutes to write. If you cannot think of anything, write a quick mediocre-good first line or skip it.

Don’t use filler words such as “really”, “very”, “so”, or “super” more than twice in the first line. 

It’s always okay to ask questions you want answered! Compliment someone on something meaningful: a recent win/news story, a podcast they did, etc. Please don’t comment on shallow things like how long someone has worked in an industry, what college they attended, how many endorsements they have on LinkedIn, etc. 

Make your comments concise. I watched your LinkedIn video about startup mistakes, so I’d turn it into “I watched your LinkedIn video about startup mistakes”.