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Content Marketing Magic Free Guide to Content Marketing Resources

https://contentmarketingmagic.co/free-guide/

How To Use Content Marketing To Promote Your Business

Content marketing is the practice of creating and distributing relevant, valuable content to attract visitors to your website. The more you write about your product or service, the more likely it is that people will visit your site. You can use content marketing to build relationships with your customers and to drive sales.

Here are some examples of ways to use content marketing to promote your business:

1. Create a blog for your business. Your blog should extend your company's brand. Use your blog to share information with your target audience. If you want to create a successful blog, you'll need to have a fit topic that attracts readers. Write original content and provide helpful tips and advice.

2. Start a newsletter for your customers. Send out a monthly newsletter to keep your customers informed about what's going on in your industry. Offer tips and advice, share news about your industry, and give away coupons and special deals.

3. Write articles for online publications. Submit your articles to online publications such as EzineArticles.com, Goarticles.com, and ArticleMarketers.com. When you submit your articles, make sure that they're well written, relevant, and contain useful information.

4. Write press releases. Write press releases about your business and send them to local newspapers and magazines. The more exposure you get, the better your chances of getting new clients.

5. Write articles for other websites. If you're not a writer, you can hire ghostwriters to write articles for you. You can also write articles yourself. Once you've written several articles, you can submit them to article directories. This will increase your traffic to your website.

6. Write ebooks. Write an eBook about your industry. Include tips and advice, as well as interesting facts about your industry.

7. Create videos. Create videos about your business. Record testimonials from happy customers. If you don't know how to record videos, you can hire someone who does.

8. Create a podcast. Record an audio interview with a client. Include the audio file on your website.

9. Write a book. Write a book about your industry. Include tips, advice, and useful information about your industry.

10. Create a video course. Create a video course about your industry. You can include tips, advice, and information about your industry.

I've listed a comprehensive assortment of tools here. Luckily, though, you don’t actually need most of them. At the end of the day, the only must-have SEO tools are:

An SEO Suite (Paid). Basically SEMrush or Ahrefs. Both of these tools offer an insane number of features - backlink analysis, keyword research, and a ton of other stuff. Yes, 99 USD a month is expensive for a tool. But then again, if you value your time 20 USD/hour and this tool saves you 6 hours, it's obviously worth it, right?

On-Page SEO Tool (Free). RankMath or Yoast. Basically, a tool that's going to help you optimize web pages or blog posts as per SEO best practices.

Technical SEO Tool (Freemium). You can use ScreamingFrog to crawl your entire website and find technical SEO problems. There are probably other tools that also do this, but ScreamingFrog is the most popular option. The freemium version of the tool only crawls a limited number of pages (500 URLs, to be exact), so if your website is relatively big, you'll need to pay for the tool.

Analytics (Free). Obviously, you'll need Google Analytics (to track website traffic) and Google Search Console (to track organic traffic, specifically) set up on your website. Optionally, you can also use Google Track Manager to better track how your website visitors interact with the site.

MozBar (Free). Chrome toolbar that lets you simply track the number of backlinks on Google Search Queries, Domain Authority, and a bunch of other stuff.

Website Speed Analysis (Free). You can use Google Page Speed Insights to track how fast your website loads, as well as how mobile-friendly it is.

Outreach Tool (Paid). Tool for reaching out to prospects for link-building, guest posting, etc. There are about a dozen good options for this. Personally, I like to use Snov for this.

Optimized GMB Profile (Free). Not a tool per se, but if you're a local business, you need to have a well-optimized Google My Business profile.

Google Keyword Planner (Free). This gives you the most reliable search volume data of all the tools. So, when doing keyword research, grab the search volume from here.

Tool for Storing Keyword Research (Free). You can use Google Sheets or AirTable to store your keyword research and, at the same time, use it as a content calendar.

Hemingway App (Free). Helps keep your SEO content easy to read. Spots passive voice, complicated words, etc.

Email Finder (Freemium). You can use a tool like Hunter to find the email address of basically anyone on the internet (for link-building or guest posting purposes).

Go to the Resource from this link.

If you have questions about content marketing, contact me.