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Create Articles That Answer Your Prospect's Questions
When it comes to article marketing, one of the most effective ways to reach an audience is by answering their most pressing questions.
Create
articles to answer all the frequently asked questions you receive and you'll build an audience quickly. You won't have to write lengthy prose. Just address a need and be as factual a possible. Each
question is one or more articles. You'll be able to pull a lot of relevant
material from a single source.
The fourth
type is an article set by keyword. Article collections are probably the most
common, but on a smaller scale. If you conduct research on keywords, you can
write an article on one or more keywords you found.
Now take it
to the next level. Scale that up by writing a complete set of articles for that
keyword. What's the point of writing one article when you can dominate that key
phrase or keyword instead? Instead of writing a single article, write at least
five.
Finally, we
have the fifth and final type, which we call the accidental article set. For
example, you might sit down to write two brief articles. Your goal is to
produce two articles that are at least 400 words each.
Initially,
you get off to a slow start, but then you get going. The article you
accidentally wrote is 1,400 words long! That long form article should be
separated into three separate papers. Even if the article set was accidentally
created, you can instantly create an article set by adding new titles to the
others.
Using these, you
can easily double, triple, or quadruple your delivery goals without even
noticing it. Creating articles with the purpose of driving more traffic to your
website is a great way to do so.
By creating
article sets, you can leverage your time, your focus, and your energy. As you
write, you'll probably be in the zone, so make use of that to do as much as
possible.
If you write
one article, don't stop. Using a similar concept, using the slightly different
keyword, or using the same writing style, you may produce more articles. Your
traffic will increase once you write article sets.
Create links
between articles and generate backlinks for them. Find Web 2.0 sites to
generate backlinks to your articles. Link social media posts and comments. Send
email notices promoting your main article.
Let's get
started.